Developers will not be allowed to “promote or glamorize” any crypto or NFT trading activities. The tech firm’s measured but open-minded approach to blockchain gaming will allow developers to implement NFTs and other crypto integrations-provided developers don’t violate Google’s Real-Money Gambling, Games, and Contests policy. Notably, Google’s primary mobile competitor Apple does not allow this. A Google rep told Decrypt via email that Google will allow NFTs to unlock in-app content regardless of where the user purchased the NFT. If any in-app products in Android games have corresponding NFTs, developers must make that clear to users, Google’s rules read. The new policy will require blockchain game developers to disclose a game’s status as a blockchain game on its content page on the Google Play Store-similar to how Epic Games offers a boilerplate blockchain game disclaimer on the download page for every crypto-enabled game hosted on its platform.
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